Our average search ranking improved dramatically — from position 13.0 → 6.7 (a 6.3-position leap), and impressions are +4% YoY. This is direct evidence that our content improvements are working. The click decline reflects a market-wide trend: Google's AI Overviews now answer queries directly, reducing clicks across the industry — even as rankings improve. Our position trend (now at 6.7) puts us on the right side of this shift.
Latest complete Search Console window: 2026-06-01 – 2026-06-07 vs 2026-05-25 – 2026-05-31. Biggest click gains: Spruce vs. Fir +9 and Treated vs. Untreated Wood +5. Main watch item: How to Finish Shiplap Edges -38.
| Keyword | Clicks | Impr | Pos | CTR |
|---|---|---|---|---|
| stikwood | 774 | 3,892 | 1.9 | 19.9% |
| stickwood | 380 | 1,678 | 2.7 | 22.6% |
| what is shiplap | 274 | 12,579 | 2.9 | 2.2% |
| shiplap | 208 | 116,517 | 3.8 | 0.2% |
| beadboard | 76 | 46,714 | 4.5 | 0.2% |
| shiplap vs beadboard | 73 | 1,110 | 1.4 | 6.6% |
| stikwood panels | 63 | 245 | 4.0 | 25.7% |
| what is beadboard | 61 | 2,913 | 2.3 | 2.1% |
| beadboard vs shiplap | 55 | 1,109 | 1.4 | 5.0% |
| stick wood | 54 | 3,283 | 4.4 | 1.6% |
| stikwood wall | 54 | 235 | 3.8 | 23.0% |
| cedar vs pine | 51 | 2,194 | 2.0 | 2.3% |
| stikwood wall panels | 51 | 220 | 1.0 | 23.2% |
| what is fir wood | 47 | 2,351 | 1.9 | 2.0% |
| peel and stick wood paneling | 44 | 3,949 | 6.3 | 1.1% |