Our average search ranking improved dramatically β from position 13.9 β 7.1 (a 7-position leap), and impressions jumped +28% YoY. This is direct evidence that our content improvements are working. The click decline reflects a market-wide trend: Google's AI Overviews now answer queries directly, reducing clicks across the industry β even as rankings improve. Our position trend (now at 5.9 and improving) puts us on the right side of this shift.
The Feb 25β27 rewrite batch is showing measurable week-over-week improvement. How to Finish Shiplap Edges +46 clicks, What Is Shiplap +12, Beadboard vs. Shiplap +4. Wainscoting vs. Beadboard is down -37 β likely normalizing after a launch spike, still the #1 traffic blog page. Peel and Stick Shiplap 101 (published March 10) not yet reflected β expect signal in ~2 weeks.
| Keyword | Clicks | Impr | Pos | CTR |
|---|---|---|---|---|
| stikwood | 527 | 4,580 | 1.5 | 11.5% |
| stickwood | 270 | 1,640 | 2.2 | 16.5% |
| what is shiplap | 196 | 12,609 | 3.1 | 1.6% |
| shiplap | 164 | 144,737 | 5.4 | 0.1% |
| beadboard | 130 | 53,468 | 2.7 | 0.2% |
| beadboard vs shiplap | 107 | 1,265 | 1.8 | 8.5% |
| shiplap vs beadboard | 106 | 1,180 | 1.5 | 9.0% |
| what is beadboard | 74 | 3,161 | 2.8 | 2.3% |
| stick wood | 64 | 3,710 | 6.4 | 1.7% |
| stikwood reviews | 64 | 621 | 2.9 | 10.3% |
| wainscoting | 61 | 77,832 | 1.7 | 0.1% |
| how to install shiplap without nails showing | 46 | 977 | 1.6 | 4.7% |
| shiplap vs nickel gap | 43 | 471 | 1.9 | 9.1% |
| mdf wood | 42 | 27,021 | 7.6 | 0.2% |
| mdf vs wood | 41 | 1,600 | 1.7 | 2.6% |